臺灣全民學習平台 Consumer Behavior：Creating the customer’s royalty 講師:陳怡穆 影音教學 英語發音(DVD版)
臺灣全民學習平台ConsumerBehavior：Creatingthecustomer’sroyalty講師:陳怡穆影音教學英語發音(DVD版)內容說明:
Thecourseaimstoteachconsumerbehaviortheoryandprinciples.Eightunitsareprovided:Introduction,Buyercharacteristics(1),Buyercharacteristics(2),Householddecisionmaking,Group,Culture,CommunicationandConsumerBehavior,OpinionLeadersandDiffusionofInnovations.Afterwatchingtheonlinecourses,quizzesareprovidedtounderstandstudents’learningperformance.

課程目標
Thestudentscandevelopaclearunderstandingofconsumerbehaviorbylearningaboutrelevantpsychologicalandsociologicaltheories.Moreover,learnhowthosetheoriescanbeappliedtopracticalmarketingstrategiesanddecision-making.

授課教師
教師姓名：Chen,Yi-Mu教師簡介：Yi-MuChenisanassociateprofessorofDepartmentofBusinessAdministrationatI-ShouUniversity,Taiwan.Herresearchinterestsincluderelationshipmarketing,servicemarketing,andconsumerbehavior.HerpublicationshaveappearedinJournalofRetailingandConsumerServices,ServiceMarketingQuarterly,YoungConsumers,JournalofRelationshipMarketing,JournalofManagement(Taiwan),TaiwanJournalofPublicHealth,AsianSportsManagementReview.課程內容:
00_?
001_TaiwanLifeUserManualforStudents.pdf
002_Coursecontentlink2-1.doc
003_Coursecontentlink2-2.doc
004_Coursecontentlink3-1.doc
005_Coursecontentlink3-2.doc
006_Coursecontentlink5-2.doc
007_Coursecontentlink6-3.doc

01_ConsumerBehavior-Introduction
001_1-1_ConsumerBehavior-Introduction.mp4
002_1-2_IndividualDecisionMaking-Part1.mp4
003_1-3_IndividualDecisionMaking-Part2.mp4

02_Buyercharacteristics(1)
004_2-1_Motivation.mp4
005_2-2_Personality.mp4
006_2-3_Attitude-Part1.mp4
007_2-4_Attitude-Part2.mp4

03_Buyercharacteristics(2)
008_3-1_Perception-Part1.mp4
009_3-2_Perception-Part2.mp4
010_3-3_Learning-Part1.mp4
011_3-4_Learning-Part2.mp4
012_3-5_Learning-Part3.mp4

04_Householddecisionmaking
013_4-1_Householddecisionmaking-Part1.mp4
014_4-2_Householddecisionmaking-Part2.mp4

05_Group
015_5-1_Group-Part1.mp4
016_5-2_Group-Part2.mp4

06_Culture
017_6-1_Culture-Part1.mp4
018_6-2_Culture-Part2.mp4
019_6-3_Culture-Part3.mp4

07_CommunicationandConsumerBehavior
020_7-1_CommunicationandConsumerBehaviour-Part1.mp4
021_7-2_CommunicationandConsumerBehaviour-Part2.mp4
022_7-3_CommunicationandConsumerBehaviour-Part3.mp4

08_OpinionLeadersandDiffusionofInnovations
023_8-1_Opinionleader.mp4
024_8-2_Diffusionprocess.mp4
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